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Moet ’n mens gewild wees om geld te maak uit sosiale media? Nee!
Daar ís egter ’n hele rits duur lesse wat verified influencers, of
erkende meningsvormers (dáái met die blou regmerkies), almal op die
harde manier geleer het.
Tradisionele media speel toenemend tweede viool vir digitale en sosiale
media – ’n rewolusie wat aan inhoudskeppers ongekende (en lonende!)
nuwe geleenthede bied. Elma Smit het in 2019 as aanbieder die hoogste
sport bereik: sy is deur twee globale organisasies gekies om die
verteenwoordiger van hul digitale inhoud by twee verskillende
wêreldbekertoernooie in minder as ses maande te wees. Tóg het sy in
dieselfde tydperk meer munt daaruit geslaan om ’n influencer te wees as
uit enigiets anders.
In Word ’n Influencer laat een van SA se topinhoudskeppers en
-influencers vir die eerste keer die aap uit die mou oor hoe ’n mens ’n
lojale gehoor opbou, hoeveel jy vir geborgde veldtogte kan vra en hoe
om die vele slaggate te vermy. Nadia Jaftha, Katinka die Kat, Bouwer
Bosch en Rachel Kolisi tel onder die uitgelese geselskap van
influencers wat ook hul geheime deel, terwyl plaaslike en oorsese
bemarkingsghoeroes verduidelik waarna hulle op soek is wanneer daar op
influencers vir veldtogte besluit word.
Do you need to be popular to make money from social media? No!
There are, however, a few important lessons verified influencers (those
with the blue ticks and paying clients) have learnt through trial and
error. As traditional media keeps losing eyeballs and revenue to
digital and indeed social media, this content revolution
presents unprecedented opportunities for those who know how to
make the most of their interests and smartphones. In 2019, Elma Smit
was hand-picked by two global governing bodies as the face of their
World Cup content campaigns, in the space of only six months. Yet, she
generated more revenue from influencer work in that same period than
from anything else.
In Become an Influencer, one of South Africa’s leading content creators
and influencers spills the beans on how to build a loyal audience, how
to charge for paid campaigns and how to avoid running into a social
media meltdown. Maps Maponyane, Rachel Kolisi, Nadia Jaftha and Liesl
Laurie and a whole host of other leading influencers also reveal their
influencer secrets, tips and hard-won lessons to Elma, while leading
strategists who select influencers for global and local campaigns share
what they look for in an influencer.
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